Sector with an economic foundation that will create added value over the long term.
Optimisation of corporate structures, strategy, etc. to avoid erosion of profitability by the 5 competitive forces described in Porter's framework: threat of substitute products or services, bargaining power of suppliers, threat of new entrants into the market, bargaining power of customers and increased competition from rivals in the market
Unique business model that differentiates the company from its competitors and creates barriers to entry.
Ability to control its future and capitalise on strengths in times of economic slowdown.
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