Despite the uncertainties linked to the health and economic crisis, the entrepreneurial drive is unstoppable. Now, more than ever, entrepreneurs need to plan for the future. Interview with Charles Sunnen, Business Adviser.
Entrepreneurs, through thick and thin
Businesses are facing a great many uncertainties in the current environment.
Despite the difficulty of forecasting, the entrepreneurial spirit is supremely resilient. Entrepreneurs will always be determined to innovate and develop new projects.Charles Sunnen, Business Adviser
Understanding the multiple challenges facing family entrepreneurs
We have been supporting family businesses in Luxembourg for over a century and have developed a special relationship with entrepreneurial families who we often accompany across several generations. "We find the family business model inspiring because of its values, but it's also complex because of the close link between an entrepreneur’s life, their family and their business,” says Charles Sunnen. As a caring bank, we want to get to know our entrepreneur clients so we can give them better support, putting the human aspect at the heart of our approach. "There is always a unique entrepreneurial and human story, which we take the time to understand, by analysing the issues and challenges." continues Charles Sunnen.
Being well supported to prepare for the future
More than ever, it is important for people to take a rounded approach to their wealth as a whole and not be limited to a single project or to day-to-day management. This coordinated approach corresponds to our ethos as a private banker, with a long-term vision and support across the generations.
A global personalised offer
Because businesses need the right resources to grow, we offer bespoke financing solutions to support them in their projects. Our personalised approach draws on the specialised skills offered by the bank and the entrepreneur's other partners. In addition to our financing offer, we have a strong track record in business succession planning, and we have developed particular expertise in preparing the transfer phases and integrating the next generation. "We are convinced that having rounded long-term support and the benefit of recognised expertise is the best way to prepare for the future,” Charles Sunnen concludes.
Listen to the interview on RTL radio (in Luxembourgish) with Business Adviser Charles Sunnen.
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